Personal assistants
Each staff member's own AI assistant. It works with that person's context and only the authority that person is allowed to hold.
“Dave, give me an update on the job.”
Edit and manage your digital workforce
Digital Employees
AI providers supply the intelligence. Holiday supplies the business environment your digital employees work in. They understand your organisation, work with your people and one another, and act only within the authority you set.
See them at work
Meet the team before the technology.
Dave↔Sarah · Customer relationships
What a digital employee is
Give AI a role, not just a prompt.
A digital employee is an AI-powered role in your business. Like any employee, it needs knowledge of the organisation, clear responsibilities, the right access, firm boundaries and someone to report to.
Company digital employees
Shared roles that carry responsibility for the business: marketing, customer service or administration. They coordinate with people and personal assistants, within their permissions.
Every digital employee comes with specialists. The digital employee owns the role and its responsibilities. Specialists carry out focused tasks within it and work only within the digital employee's authority.
How they work
Five foundations every digital employee works within.
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01
Business knowledge
Customers, projects, history, documents and operations are available in the right context.
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02
Access
Each digital employee uses only the connected systems and tools its role needs.
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03
Authority
You define what each one may access, propose, carry out or escalate. That authority belongs to the business, not to the AI model or the individual user.
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04
Collaboration
Personal assistants, company digital employees and your staff work together through business conversations and workflows.
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05
Accountability
Activity, approvals and actions can be reviewed through Holiday's governance and audit record.
Explore Governance →
Why Holiday
Connecting AI to your tools is the easy part.
MCP and APIs can connect an AI to tools and data. On their own, they don't give it a place in your organisation. Holiday is built around that environment.
Connecting an AI to your toolsHoliday digital employees
Access to individual toolsShared business knowledge across systems
One assistant doing whatever it's askedDistinct roles with defined responsibilities
Permissions tied to the model or the userAuthority set by the business, separately
One AI provider at a timePeople and AI from different providers working together
Activity scattered across toolsOne record of what was done, by whom, and who approved it
Common first roles
Start with work you already hand to someone else.
Digital Presence
SEO, AI search visibility, website content planning, monitoring and optimisation recommendations.
Overseen by: marketing lead or owner.Outbound Sales
Prospect research, draft cold and warm outreach, follow-up preparation and newsletter coordination.
Overseen by: sales lead, with approval and compliance controls.Social Media
Content calendar, draft posts, engagement monitoring and approved publishing.
Overseen by: marketing lead.Customer Service
Classify enquiries, retrieve customer context, prepare replies, coordinate tickets and escalate exceptions.
Measured in practice: 356 emails processed, 0 of 15 AI replies needed correction, and 81.9% first-time routing accuracy. Read the OCS inbox case study → Overseen by: customer service lead.Administration
Document preparation, task follow-up, information gathering and internal coordination.
Overseen by: operations lead.Client Intake (Legal)
Capture enquiries, gather details, flag possible conflicts for a lawyer to check, and book consultations. It never gives legal advice.
Overseen by: a supervising lawyer, who reviews before anything reaches a client.Document Chasing (Accounting)
Track what each client still owes for their return, send approved reminders, and update the job status.
Overseen by: the responsible accountant, who approves client communications.Matter or Job Administration
Prepare file notes, deadline reminders and correspondence summaries for the responsible lawyer or accountant.
Overseen by: the responsible practitioner, who reviews the work.These are starting templates, not fixed products. What each role can do depends on your systems, permissions and the results it shows in testing.
Who to employ first
Find your first digital employee in two questions.
List the digital work your business does. For each activity, ask:
- 1Does it involve talking directly with a customer? Yes or no.
- 2Who is responsible for it today? An outsourced provider, an internal employee or you.
No customer contact
Handled by an outsourced provider
Customer contact
Handled by an outsourced provider
No customer contact
Handled internally or by you
Customer contact
Handled internally or by you
The two questions are a starting filter. We also weigh risk, how repeatable the work is, how much judgement it needs, what customers expect, and whether clear limits can be set.
How we start
Begin small. Widen authority as results come in.
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Phase 1
Digital Presence
One contained, measurable function you currently outsource. We set the knowledge it needs, the systems it may use, what needs review and how success is measured.
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Phase 2
Marketing and social
Expand into social content and newsletters. Brand approval, publishing and external sending stay under clearly defined authority.
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Phase 3
Support your people
Connect personal assistants to quoting and customer service for preparation, context and handoffs. Final commercial decisions stay with your team.
Safeguards
Built to be trusted with real work.
- Every digital employee has a named human owner and a documented role, systems, access and escalation rules.
- Work starts with observation, drafts or approval before action.
- Reading information is separate from changing it, contacting anyone outside the business or spending money.
- Success is measured in useful work completed, quality and time saved, not in AI messages sent.
- Privacy, professional duties, security and auditability come first, not as add-ons.
Questions & Answers
What businesses ask about digital employees.
What is a digital employee?
An AI-powered role in your business. It has organisational knowledge, defined responsibilities, the access its role needs, limits on what it may do, and a human who oversees it.
How is a digital employee different from a chatbot?
A chatbot answers questions. A digital employee holds a responsibility, such as your SEO or customer enquiries. It works with your business knowledge and other team members, within authority you define.
Do I have to use a particular AI provider?
No. Holiday is the environment your digital employees work in. You choose which AI providers they use.
Will a digital employee talk to my customers?
Only if you decide it should. We recommend starting with work that doesn't involve customers. Customer-facing tasks come later, after testing, with disclosure and clear escalation rules.
Which digital employee should I start with?
Usually work you already outsource and that doesn't involve customer contact, such as SEO and website content. The work, budget and expected result already exist, so success is easy to measure.
Can a digital employee act without approval?
Only within the authority you give it. Most start with drafts or approval-based work, and authority widens once results are reliable. Reading information, making changes, contacting people outside the business and spending money are all permitted separately.
What happened to Agentic Managers?
Agentic Managers are now part of Holiday Digital Employees.
Control. Chat. Operate.
Which responsibility would you give your first digital employee?
Tell us what you outsource and what you'd delegate if you could control exactly what AI may do. We'll show you where to start.
Book a demonstration